About Us
Founder of SAARTHI
Dhruvi Sukhadia Shukla
Since her childhood, Dhruvi was always fascinated by fashion designing. So, she decided to pursue it. She studied fashion designing from NIFT, which is a reputed institute in India. After her formal education in fashion, she worked as a designer in some well-known clothing brands in India.
In August 2022, she moved to Canada. Before moving, it was clear in her mind that she wanted to start her own clothing brand. To understand the fashion market in North America, she worked as a Sales Associate and then as a Visual Merchandiser in La Vie En Rose. There she understood the female clothing. After that she worked as a Fashion Associate at Tommy Hilfiger to get insights of Male Fashion.
Finally, in January 2024, “Saarthi” was born. The name “Saarthi” means “Charioteer” in Sanskrit, symbolizing guidance, direction, and a steady hand navigating the dynamic world of fashion. Much like a charioteer skillfully leads a chariot through diverse terrains, Saarthi guides you through the fashion landscape.
Our mission is to empower self-expression through fashion, we create high-quality clothing that makes our customers feel confident and authentic. We’re dedicated to delivering on-trend styles at an accessible price point, while fostering a culture of inclusivity and body positivity. Our goal is to help our customers unlock their personal style and feel their best, every day.
Our vision is to be the go-to destination for everyone who wants to express their individuality through fashion, without compromising on quality or affordability. We envision a world where everyone can confidently wear their personality on their sleeve, and where fashion empowers people to be their authentic selves. Our aim is to create a community of like-minded individuals who inspire and celebrate each other's unique style, fostering a culture of self-expression and creativity.
Welcome to the world of SAARTHI where fashion is not just worn; it’s lived, cherished, and celebrated with every thread.